BMT Marketing Philosophy
I thought it would be good to give you a rundown of how BMT intends to conduct business.
As a marketer I’m disappointed by the overuse of Internet marketing “speak”, is it really necessary? Here’s some recent examples that my friend Jonathan Paston highlighted on his blog to illustrate what I mean:
“I’ve done some killer videos revealing some cool traffic tactics”
“Here’s a sneak peak of what’s waiting for you if you decide to take a risk-free look inside this amazingly detailed system”
“Discover How YOU Can Have Instant Access To Your Very Own
Line Of Smoking Hot, In-Demand Software”
“It’s Shocking but true… At one time, I was incredibly broke.”
Are we becoming immune to this, I sure hope so because it’s getting into the realm of over-exaggeration (what we used to call “white lies” when I was a kid).
Why can’t products stand on their merit - if they’re any good you’ll always find a willing market for them without resorting to coercion. When I see this marketing speak my first concern is that maybe the product is inferior in some way, it’s the same feeling I get when you see these ridiculous “bonus wars” that flood your inbox when a new product is released.
People will usually buy from someone they trust, not whoever provides the most bonuses.
Back to BMT marketing philosophy… I will make every effort to only present good quality, useful products with as little exaggeration as possible. My intention is to allow you, as the customer, to make your own decision about whether to buy or not, without any extra pressure from me.
I also have what I think is a very fair guarantee policy that helps to ensure that any refunds I might give are for better reasons than “It’s a rip-off” or “It’s not everything that the sales page said it would be”
I’m in business to make money, not to take money and to me, there’s a difference.
John Leith
